COURSE OVERVIEW
In today’s business and public sectors, organizations face intense competitive pressures—shifting customer behaviors, emerging competitors, and external factors that may disrupt plans. Effective leaders cannot afford to be paralyzed by these challenges. Instead, they must think strategically, create executable plans, and make informed decisions to minimize disruptions and achieve objectives.

KEY FEATURES
The Strategic Planning & Goal Setting course equips participants to:

• Use the value curve to gain a competitive advantage
• Align goals across all stakeholders
• Apply a systematic approach to achieve objectives with minimal surprises
• Embed strategic thinking and goal achievement into organizational culture
• Bridge the gap between visionary thinking and practical execution

LEARNING OBJECTIVES
Participants will learn to:

• Understand and define the strategic direction of their organization
• Identify organizational strengths and weaknesses
• Analyze markets and assess competition
• Formulate strategic options
• Develop a strategic plan for their organization or department
• Create and implement actionable plans
• Link KPIs, business goals, and vision to achieve measurable results

TARGET AUDIENCE
This course is designed for:

• Professionals new to leadership or team management
• Supervisors who have not received formal supervisory training
• Emerging managers, senior managers, and general management professionals
• Team leaders seeking to improve effectiveness
• Individuals looking to refresh and enhance their leadership and management skills

TRAINING METHODOLOGY
This practical, results-driven program follows adult learning principles. Facilitators provide structured input and guide participants through discussion, exercises, role play, and hands-on practice. Ample time is allocated for Q&A and action planning to ensure participants can apply their learning in the workplace. Pre- and post-course assessments are used to evaluate skill development and course effectiveness.

COURSE CONTENTS

Module 1 – Strategic Thinking Fundamentals

• Focus: Understanding the nature of business and applying strategic thinking
• Key Topics:
  • Defining your business and its purpose
  • Leadership roles and styles in supporting strategy
  • Strategic Thinking & Planning using the Value Curve
  • Embedding strategic thinking in organizational culture through Lean Management

Module 2 – Generating Ideas to Achieve Vision

• Focus: Developing ideas—both conventional and innovative—to realize the organization’s vision
• Key Topics:
  • Generating business ideas with a problem-solving approach
  • Defining the organization’s vision
  • Translating vision into actionable objectives
  • Identifying reasons some visions fail

Module 3 – Tools for Effective Strategic Thinking

• Focus: Utilizing analytical and scientific tools to implement strategy in a competitive environment
• Key Topics:
  • SWOT Analysis: assessing strengths and weaknesses
  • Market Analysis
  • Market Options Matrix: definition, case studies, and actionable insights
  • Growth-Share Matrix: definition, case studies, and actionable insights
  • Competitive Environment Analysis: Porter’s Five Forces, definition, case studies, and strategies

Module 4 – Goal Setting and Implementation

• Focus: Principles of goal setting, SMART goals, and alignment with strategy
• Key Topics:
  • Workshop on translating strategy into actionable plans
  • Tools to support KPIs and performance tracking
  • Setting SMART goals
  • Applying Parkinson’s Principle to goal management

Module 5 – Results Measurement and Follow-Up

• Focus: Ensuring effective measurement to drive success and influence behavior
• Key Topics:
  • Setting departmental KPIs and targets
  • Conducting practical KPI workshops department by department
  • Converting vision into measurable reality
  • Communicating goals and results in a clear, implementable manner