COURSE OVERVIEW

Effective written communication is a critical skill in today’s workplace, especially when presenting business cases or proposals. Research shows that nearly 30% of all business communication is spent clarifying misunderstandings caused by the other 70%. This reality underscores the importance of mastering business writing skills as part of professional capability development.

This course introduces participants to practical techniques for structuring and improving written communication to meet modern business standards. It focuses on clarity, organization, tone, and purpose—helping participants write documents that are concise, persuasive, and impactful.

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KEY FEATURES

Participants will learn how to:

• Apply a systematic approach to all types of business writing.
• Structure content effectively and present compelling business cases.
• Use tone appropriately for professional and organizational audiences.
• Apply core principles of high-quality business communication.

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LEARNING OBJECTIVES

By the end of this course, participants will be able to:

• Plan, organize, and structure professional business documents effectively.
• Develop strong introductions, coherent bodies, and clear conclusions.
• Write in a logical sequence and maintain focus on the communication’s purpose.
• Identify and correct common writing errors.
• Ensure clarity, consistency, and professionalism across all written materials.

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TARGET AUDIENCE

This course is ideal for:

• Professionals who need to produce effective and professional business communications.
• Individuals seeking to enhance their writing skills and express themselves more clearly in written form.

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TRAINING METHODOLOGY

This program combines interactive learning with practical application. Participants will engage in lectures, discussions, video demonstrations, and hands-on exercises. They are encouraged to bring their own writing samples for personalized feedback.
Throughout the course, learners will produce and edit real business documents to reinforce learning.
Pre- and post-course assessments will be used to measure training effectiveness and progress.

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COURSE MODULES

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Module 1 – Understanding Business Writing

Key Topics:

• Introduction to Business Writing: Course objectives, agenda, and review of participants’ current writing samples.
• Nature and Range of Business Writing:
  • Distinguishing written from oral communication.
  • Understanding types of business writing.
  • Balancing efficiency with effectiveness.
• Target Audience:
  • Identifying the aim and purpose of your communication.
  • Analyzing readers’ needs and expectations.
• Characteristics of Effective Writing:
  • Writing with the reader in mind.
  • Informative and persuasive communication.
  • Structuring and formatting for clarity.
  • Maintaining consistency through a house style.

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Module 2 – Research, Writing Process & Document Design

Key Topics:

• Information Gathering:
  • Managing deadlines and organizing materials.
  • Selecting relevant and credible information.
• Structuring Communication:
  • Developing logical flow and sequence.
  • Using headings, subheadings, and summaries effectively.
• Writing Process:
  • Planning, drafting, editing, and proofreading.
  • Using digital tools for grammar and clarity checks.
• Document Design:
  • Using templates, fonts, and formatting consistently.
  • Presenting data with tables, charts, and bullet points.
  • Incorporating hyperlinks, footnotes, and appendices effectively.

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Module 3 – Persuasive Writing Techniques

Key Topics:

• The 5 Ps of persuasion and 12 persuasive words.
• Using Dr. Cialdini’s 6 principles of influence.
• The Aikido approach to persuasion.
• Practical examples:
  • Work instructions, manuals, reports, and questionnaires.
• Writing professional letters, emails, and meeting minutes with the right tone, structure, and clarity.

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Module 4 – Readability and Grammar Mastery

Key Topics:

• Improving Readability:
  • Keeping language simple and sentences concise.
  • Using active voice for clarity and engagement.
  • Enhancing vocabulary and eliminating jargon.
• Grammar & Punctuation:
  • Mastering punctuation marks and capitalization.
  • Avoiding common grammar mistakes.
  • Maintaining consistency and professionalism throughout the document.

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Module 5 – Reviewing and Presenting Final Documents

Key Topics:

• Final Document Review:
  • Editing, proofreading, and referencing.
  • Developing a systematic proofreading checklist.
• Presentation of Written Work:
  • Presenting key information clearly.
  • Applying PowerPoint presentation best practices.
  • Enhancing delivery through confident communication.
• Course Review & Action Planning:
  • Creating a personalized plan to apply new writing skills at work.